What does it mean to be conscious? Flying across the country earlier this month, I read a recent issue of the Atlantic and in particular an article on anesthesia: “Awakening“. While general anesthesia is designed to make a surgery patient unconscious, we actually know very little about what consciousness actually is. One of the models of consciousness put forward by Giulio Tononi is that a conscious mind is an integrated mind.
When your nose detects a new smell, your motor cortex might quickly respond by inhaling more deeply. The scent is referenced against what you have smelled before. In an instant, you recognize a perfume your grandmother wore, visualize her, and emotionally respond to the memory. A conscious brain pulls all this together and integrates the experience. An unconcious brain receives the signal from the nose but does little with it. Dr. Tononi is working to measure this by stimulating one area of the brain and measuring the ripples across others. The image below, shows brain activity increasing in different areas in a patient recovering from a coma.

Image Credit: The Atlantic*
A conscious mind integrates an experience, drawing on various regions of the brain to form a coherent understanding and respond accordingly.
Organizational Consciousness
This model of consciousness can be a useful metaphor when choosing how we want to operate as a company or team. Suppose a few software developers are hanging out, playing pool with support guys after work. When asked, “Any cool support questions today?” a support guy responds, “Naw, just the usual people confused by the login screen.” Our friends in development might be surprised to discover a common usability problem, just as most of you readers were surprised by developers hanging out with the support team. Marketing and sales teams that are getting vague feedback about the software not being user friendly would also be able to contribute to this conversation.
At this moment, in a bar around a pool table, a ‘scent’ picked up by one part of the organization is starting to ripple to another area that can respond in the interest of the company. When the login screen is addressed, the company has acted consciously. Continue reading →